Teaching An Old Wine a New AVA.

A recent discussion came up on Facebook around the use of newly created AVAs (American Viticultural Areas) on wine labels made from vintages pre the AVA's existence. The discussion was around the recently created AVA of Coombsville in eastern Napa. The question that came up was would that be allowable under the TTB's labeling regulations? i.e. If you are about to bottle a 2009 wine and wanted to put Coombsville (which became an AVA in December 2011) as an AVA on the label could you do this? Read more