AVAs on Wine Labels: Continued

Last week I wrote about the conjunctive labeling laws on the books here in California – and specifically the requirement of placing the parent AVA, Napa Valley next to any sub-AVA of it that is listed on any labels placed on a bottle of wine. I realized this...

Give Napa Valley credit or lose your license

I recently heard from 2 clients telling me they were contacted regarding their use of a sub AVA of Napa Valley on their TTB approved wine label. What they were specifically being contacted about was that their labels did NOT also list Napa Valley next to that sub AVA....

TTB Label Approvals……Make Sure to Plan Ahead!

Wineries beware! TTB label approval times are now back up to over 30 days! Here is my post from 2 years ago w/info on how you can plan ahead for this necessary step in the process: All wines that are bottled by wineries to be sold for consumption are required to have...

Teaching An Old Wine a New AVA.

A recent discussion came up on Facebook around the use of newly created AVAs (American Viticultural Areas) on wine labels made from vintages pre the AVA’s existence. The discussion was around the recently created AVA of Coombsville in eastern Napa. The question...

Does Your Wine Have an Outdated Identity?

Did you know that all wines have a standard of identity? All US wines that is, and this is in relation to how the TTB (www.ttb.gov/wine) defines them. A required item for any wine label is what the TTB refers to as a “class & type”. In most of our...