Brand name, vintage, varietal, AVA……………what do all these terms mean and what is their significance on a wine label? Over the course of my next several bloggings I will be going into detail on each of these items and more one by one giving an insider’s perspective on what the actual regulations are that require certain items to appear on all wine labels, and also cover the several other items that consumers are used to seeing on a wine label that are used primarily for marketing purposes. First item: Brand name.